THE ASK
Develop an environmentally sustainable merchandising strategy for a brand of your choice.
Over the course of nine months, I spent nearly everyday conducting research on Skims, the intimate apparel industry, and hemp fabrics. Throughout this process, I utilized Adobe Illustrator, Photoshop, and Excel to create a 21 page slide deck with extensive market research, visual merchandising strategies, and a 6 month sales plan in order to prove that my idea is feasible.
THE PROCESS
THE RESULT
The Fashion Scholarship Fund (FSF) is a prestigious non-profit organization that provides scholarships and mentorship opportunities to students pursuing careers in the fashion industry. Winning a Fashion Scholarship Fund award is considered a significant achievement in the fashion industry and can open doors for aspiring professionals. This competition taught me that I am truly capable of anything if I am passionate enough about it.
I am honored to be one of 130 recipients in 2024 for my merchandising case study. I will be attending the 75th annual FSF Gala in New York City on April 8th.
